Hulu price history
On , Hulu (with ads) raised from $11.99 to $12.49/mo, +$0.50/mo and +$6 over a year. Hulu Premium raised from $18.99 to $21.49/mo, +$2.50/mo and +$30 over a year. Last checked
Every sourced change
Hulu (with ads)
$11.99/mo → $12.49/mo (increase)
+$0.50/mo this billing period, +$6 over a year
Hulu Premium
$18.99/mo → $21.49/mo (increase)
+$2.50/mo this billing period, +$30 over a year
When current subscribers pay
If you signed up before September 23, 2026, the new price starts in your first billing cycle on or after October 21, 2026. Hulu Help Center
Current prices
- Hulu (with ads) $12.49/mo (Official)
- Hulu Premium $21.49/mo (Official)
- Hulu + Live TV, Disney+, ESPN Select $99.99/mo (Official)
- Hulu Premium + Live TV, Disney+ Premium, ESPN Select $109.99/mo (Official)
Cheaper alternatives
The same comparisons the calculator makes. Each one stands on its own. Do not add the savings together when two ideas replace the same plan.
If it fits your needs
Or choose ad-free Hulu Hulu Premium
Hulu Premium is $21.49/mo. No ad breaks on most of the library, plus downloads. A few shows still bookend with a short ad, and select live programming can carry ads. Switching removes live TV channels, the included Disney+ subscription, and ESPN Select; only Hulu’s on-demand library remains.
About $78.50/mo less
If it fits your needs
Bundle instead: Disney+, Hulu, and HBO Max with ads
$21.99/mo versus $43.47/mo for the separate plans. Includes the three on-demand libraries. The with-ads bundle is the cheaper of the two.
About $21.48/mo less
Bundle instead: Disney+ and Hulu with ads
$12.99/mo versus $24.98/mo for the separate plans. The regular with-ads bundle price, not a six-month intro.
About $11.99/mo less
If it fits your needs
Switch Hulu to Hulu (with ads)
Hulu (with ads) is $12.49/mo on a run-rate basis, against $21.49/mo for Hulu Premium. Ads. The on-demand library without downloads.
About $9/mo less
A Disney bundle already includes standalone services
You have a bundle and at least one of Disney+, Hulu, or HBO Max ticked separately. You would not pay both if the bundle is the account you actually use.
Worth checking
If you qualify
Spotify Student may already include Hulu
Spotify’s US student page says the offer currently includes Hulu with ads for eligible students who are billed by Spotify. Check the account before paying Hulu separately.
Worth checking
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The service name, current US plans, and any sourced price changes. The frame is about 640 pixels tall and keeps a visible SubscriptionGauge link.
Related
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- ESPN Unlimited vs Sling Essentials vs ESPN Select
- Cheapest streaming services
- Every streaming price increase in 2026 so far
- How much a household spends on subscriptions
- Cheapest way to get Netflix, Disney+, and Hulu in 2026
- Ad-supported vs ad-free plans: what you actually save
- How to cancel or downgrade the most common subscriptions
- Recent price hikes
Questions
How much did Hulu go up?
On , Hulu (with ads) went from $11.99 to $12.49/mo (+$0.50/mo, +$6 over a year). Hulu Premium went from $18.99 to $21.49/mo (+$2.50/mo, +$30 over a year).
When did it change?
, the date given by CBS News.
When do current subscribers pay the new price?
If you signed up before September 23, 2026, the new price starts in your first billing cycle on or after October 21, 2026. Hulu Help Center
What is the cheapest Hulu plan now?
Hulu (with ads) at $12.49/mo, a monthly run rate of $12.49.
Sources in the catalog
Each link is the page stored with that service. The service page on this site repeats the plans and the date they were checked.